This brochure had some unique challenges. It was used at physical events – needing to get noticed and picked up – while also functioning as a direct mail piece. It had to have a shelf life that bridged two presidents. Lastly, it had to also function as an invitation for a special giving group. Yeah really – all that! The answer to the compelling question "Does giving more mean having less?" led people through a visual feast about how giving means having more impact.