Wheaton wanted to keep the attention of young alumni, and help this segment of alumni remember that they are part of a special group. A magnet puzzle was the perfect way to be memorable and fun and would stick around to help them remember that they were a part of a special group of alumni.
The package was 2-color and we used a pre-converted envelope to keep the package cost down. The campaign not only met its goal, the premium was used for many other events and was a popular with alumni.
