Community School of the Arts Website Redevelopment

A strategy to empower website to be an integral part of marketing program

Originally just looking for a new design, Community School of the Arts (CSA) quickly realized that their website had the potential to be a more integrated part of their marketing program. By analyzing all their communication we discovered very specific ways a new website could help them solve roadblocks in their marketing process and we recommended they launch an an email marketing program to create a more complete electronic communication strategy. By utilizing an off-the-shelf content management system we were able to stay within a tight budget and still create a solution that represents the quality of their program.
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