150th Anniversary Commemorative Ornament and Appeal

Wheaton College Christmas direct mail appeal

In the midst of one of the worst recessions in recent memory, this campaign outperformed the previous Christmas campaign – helping their December giving increase 7% over the previous year. This standout campaign centered around a laser-cut ornament. By using different colored inserts to change the overall feel, we were able to use the same mailing for all audiences instead of using a different creative as we had done in the past. 
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